Pet Hates – Redundancy in Acronyms.

The TV add for the new “Chip and Pin” credit card gubbins falls foul of one of my pet hates by including the line “PIN numbers are replacing signatures”.

So that’s “PIN number” as in “Personal Identification Number number”? We trust these people to keep our credit/debit card transactions secure and yet they can’t even comprehend basic acronyms? What a bunch of muppets.

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1 Response to Pet Hates – Redundancy in Acronyms.

  1. matt says:

    i noticed that ad on the day you mentioned it was your pet hate. it’s a conspiricy.